As a fan I post this

Guerilla marketing for Firefly and Serenity is a continually evolving endeavor. Though a theatrical sequel to "Serenity" would be mighty damn fine, it may serve the project, and the fans, better to try another direction. There are a lot of ways to deliver entertainment now, and the landscape is branching out all the time. Many fans have been building a groundswell to bring Firefly back as a direct to DVD, an HBO type series, or even (yes!) a television mini-series. (A mini-series of about 24 episodes a season would suit me fine... heh...) Even Mr. Whedon his own self has let it be known that if television approached him with the right proposition, well, heck, he wouldn't kick it out of bed! (Okay, not a direct quote, but that's the gist pretty much.)

Why Guerilla Marketing?

Guerilla marketing the Firefly and Serenity DVDs is still an extremely effective way to continue to build the fanbase... and the more fans we have, the more incentive for our shiny 'verse to return on a more regular basis. Remember, with each new person who discovers Firefly/Serenity on DVD, we stand an excellent chance of gaining another fan. We see it all the time on the message boards. Folks find FF/S on DVD and become deeply drawn in to the stories, performances and oh, that gorgeous cast. Sometimes it happens so quickly and completely, the person is genuinely surprised... but happy! And with each new fan we have a person who will then tell friends, family, co-workers, startled strangers waiting in line for coffee, and so forth, about this amazing show. It works, we KNOW it does... it's a big part of why fans get a shiny movie from a short-lived TV show. (Helps to have a guy at the helm who's the right kind of crazy to not give up too.) So let's keep it goin'. Now go forth and GUERILLA! Thanks. Yer Art Companion ~ 11th Hour